Woods Staton was born in Colombia. Former McDonald's executive Woods Staton has been busy spreading the Golden Arches across Latin America. In 2007, his Arcos Dorados company (which means "Golden Arches" in Spanish) paid McDonald's $700 million for 1,560 restaurants and the rights to operate McDonald's in Latin America and the Caribbean. It now owns 1,880 outlets in 20 countries and territories. Revenue in 2011 hit $3.7 billion. The burger king should feel at home in any of his restaurants; he speaks English, Spanish, and Portuguese. (He was born in Colombia to a Brazilian father and a Czech mother.) His net worth has fallen by $500 million since a year ago as Arcos Dorados shares wilted amid slower than expected growth and a depreciation of Brazil's currency against the dollar. Its McDonald's restaurants cater to the local crowd: in addition to the standard Big Mac, they offer arepas in Venezuela, chicken with hogao in Colombia, and Mexican food in Mexico. Staton, whose grandfather Albert Staton founded Coca-Cola bottler Panamerican Beverages, became a billionaire in April 2011, when Arcos Dorados debuted on the New York Stock Exchange.