Willibert Krueger was born in Bergisch-Gladbach, Germany, Germany. Willibert Krueger is #1185 in List Billionaires People In The World. In 1971, Willibert Krueger took over the annex of his parents' small food wholesale business and began to manufacture instant tea. His "granulated" tea concept proved a hit, with 10 million packets produced in 1976. In Germany, Krueger is closely identified with a wide range of "instant" products including milk powder, powdered sweetener or instant drink powder, coffee whitener, single-serving coffee capsules, fruit powder and baby food. Also active in the health-and-wellness space, the company manufactures and markets non-prescription medicines, OTC products, vitamins and pharmaceutical cosmetics. It's also a contract manufacturer and bulk producer of food ingredients, commodities and semi-finished products used, for example, in cheese, sandwich spreads, dietary foods and ice cream. Willibert owns 50% of the company, which generates around $2 billion in annual revenue, and loves playing tennis in his free time. His son Marc, director of Krueger GmbH & Co. KG, is heir apparent.