Silvio Santos’s profile picture

Silvio Santos

Silvio Santos’s profile picture
Net worth 2018: $1.3 Billion
Industry: Media
Country: Brazil
BirthDay: 12 December 1930
Sigh: Capricorn
Children: 4

Silvio Santos was bornon 12 December 1930 in Brazil. Silvio Santos is new to the Forbes Billionaires list this year. He is one of Brazil's most famous entrepreneurs. His Grupo Silvio Santos controls more than 30 companies and reports annual sales of $2 billion. He began his career in the 1940s when he was in his early teens, working as a street vendor in Rio de Janeiro. A radio scout noticed Santos' ability to sell almost anything, including plastic covers for voting IDs. The scout got Santos a job at a local radio station. With the advent of TV in the 1960s Santos became a popular TV personality. He still appears on TV and viewers love him. In 1981 he founded TVS, later rebranded as SBT (Sistema Brasileiro de Televsiao). The company is the third-largest broadcaster in Brazil. He also owns Jequiti Cosmeticos, a fast-growing beauty brand. Coty is reportedly bidding to buy the company. In addition he owns Liderança Capitalizaçao, which sells Tele Sena, a one-time payment bond. He was the controlling shareholder of Banco Panamericano SA, which he sold to fellow billionaire Andre Esteves' Banco BTG Pactual SA in 2011 for $270 million, after the company was involved in an alleged $2 billion accounting fraud scandal. Santos used the proceeds to offset Banco Panamericano's losses, which were assumed by BTG Pactual SA.


$1.3 Billion


$1.3 Billion


Santos's other trademark is wearing a full-size microphone on his chest (although he would eventually abandon this practice by late 2014)


In 2008, Grupo Silvio Santos completed 50 years and was then formed by 44 companies, with ventures that range from agribusiness to banks and hotels


Silvio Santos also tried to get involved in politics and even ran for president in 1989, but due to irregularities in the party he had affiliated to, his candidacy was contested


In 1981 he finally had the permission to operate what would become TVS, in São Paulo


In 1976, he started to fight for the rights of having his own television network, as he wanted to expand his prizes raffling


He is the presenter of the second oldest Brazilian program: Programa Silvio Santos (1963–present)


Senor Abravanel (born December 12, 1930), known professionally as Silvio Santos, is a Brazilian entrepreneur and television host


His father, Alberto Abravanel, was born in Thessalonica, Greece in 1897, and his mother, Rebecca Caro, was born in Smyrna, Ottoman Empire in 1907

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