Roustam Tariko was bornon 17 March 1962 in Russia. Roustam Tariko, the creator of Russian Standard vodka, became the second vodka producer and distributer in the world after Diageo: in June 2013 he bought stake in Polish CEDC, one of the world's largest vodka producers. CEDC was bankrupt, but Tariko saved it, investing $420 millions. In June 2014 he sold his company Roust to CEDC for $250 millions. He earned his first money in the late 1980s helping foreign tourists find rooms in Moscow hotels. He later worked as a consultant for the Italian confectioner Ferrero Rocher and then started selling Italian vermouth, winning an exclusive contract with Martini & Rossi. In 1998 he created Russian Standard as Russia's first upscale vodka brand. The following year, with the help of McKinsey & Co., he set up Russian Standard Bank, pioneering in the consumer credit market and becoming the market leader in it three years later. Today the bank is one of Russia's 30 largest, and until the end of 2011 it had an exclusive Russian partnership with American Express. He has villa Minerva on Sardinia, which he bought in 2004 from Silvio Berlusconi's wife for 15 million euro, villa on Miami Beach, which he bought in 2011 for $25.5 million. He has a yacht named after his twin daughters AnnaEva and a Boeing 737 for trips around the world.
In Forbes magazine's "World's Richest People" ranking of 2009, Tariko was listed at number 647 with an estimated wealth of $1
In 1999, Tariko expanded his empire into the banking business by founding Russian Standard Bank
In 1998, Tariko, through his Russian Standard Company, brought to market Russian Standard Vodka Original, the first genuinely Russian premium vodka
Unlike many other Russian businessmen who created their empires through the privatization of state enterprises in the early 1990s, Tariko built his company from scratch
He graduated in 1989 from the Economics faculty of Moscow Institute for Railway Engineering and got an MBA from INSEAD in France in 2000
In the late 1980s, Tariko began importing Kinder Surprise and Ferrero Rocher chocolates to the Soviet Union and selling them for rubles
Born in the town of Menzelinsk in Tatarstan on March 17, 1962, Tariko moved to Moscow to study at the age of 17