Roberto Gonzalez Barrera was born in Mexico. Roberto Gonzalez Barrera founded and runs Gruma, the world's largest tortilla maker; brand names include Mission, Guerrero and Maseca. U.S. agricultural commodities powerhouse Archer Daniels Midland is a 23% shareholder. The majority of Gonzalez Barrera's wealth, however, comes from his stake in Banorte, a successful Mexican bank that earlier in its history was owned by the Mexican government. In 2011, he returned to the billionaires list after a hiatus of more than a decade, based on the strength of Banorte's stock. This valuation includes his shares alone, and not those of his children.
González Barrera died in Houston, Texas, on 25 August 2012 from complications of cancer, he was 81 years old
Its equity stake in Banorte, the third largest bank in Mexico, returned Gonzalez Barrera to 2011's Forbes list of billionaires, and that fact changed the nature of his wealth
He entered the Billionaire's club not with the tortilla business, however, but through the Banorte financial group of which, since 1992 he has been the main shareholder, and the only Mexican bank to remains in Mexican ownership after the economic crisis of 1995
was a racecar driver, finishng third at the 1976 12 Hours of Sebring
After convincing his father, they bought their first corn mill in 1948 for 75,000