Richard Sands was born in Canandaigua, New York, United States. Richard and Robert Sands' father, Marvin, founded a humble wine business in 1945 at age 21. That small operation has ballooned into a publicly traded behemoth now called Constellation Brands, which generates over $7 billion in annual revenue. The company is known for its relentless streak of acquisitions. Subsidiaries include Robert Mondavi wine and Svedka Vodka. Constellation also holds the rights to Grupo Modelo's U.S. beer business, including its Modelo and Corona labels. The company reportedly sought to initiate the acquisition of Jack Daniel's maker Brown-Forman in 2017. The overture was rejected by the Brown family.