Pierre Castel & family was bornon 1926 in Geneva, Switzerland, France. Pierre Castel & family is #108 in List Billionaires People In The World. Started in Bordeaux in 1949 by nine siblings, Groupe Castel is now run by Pierre Castel and his family. The beverage giant, which makes beer, wine and soft drinks, expanded into developing markets including Africa, where they built 45 breweries and invested in sugar cane crops to stock their soda business. They now have 1,600 hectares of vineyard in Africa and 17 estates in Morocco, Tunisia and Ethiopia. In France, the group owns 21 vineyards. The group sells 4.6 billion bottles a year, and produce 640 million bottles of wine annually. Despite its lengthy grape history, the first Castel branded wine - Castel Malbec - only began retailing in 2012, targeting the under $10 market.