Paul Rand was bornon 15 August 1914 in Brooklyn, New York, United States, American, is Graphic Designer & Art Director. Paul Rand was singlehandedly responsible for bringing in class, elegance and panache in the corporate logos. One of the greatest graphic designers ever to be born, he changed the industry completely with his simplistic yet innovative designing and modernism. Interestingly, not only did he change the course of designing but made the profession, which until then did not hold much importance, a reputable one. What’s more, he refurbished the reputation of other designers as well, from being commercial artists to graphic designers. A feature that was akin to Rand and his work was the emphasis that he laid on simplicity and minimalism. Additionally, he had the ability to transform mundane photographs into dynamic compositions. Throughout his life, he designed many posters and corporate identities, including the logos for IBM, UPS and ABC, most of which are still in use today. It was for his contribution as a graphic designer that he was inducted in the New York Art Directors Club Hall of Fame in 1972.
He breathed his last in the year 1996 of cancer in Norwalk, Connecticut
In 1972, he created the striped logo, wherein one had eight strips and the other had thirteen strips
He wrote extensively on graphic designing some of which include, ‘Thoughts on Design’, ‘A Designer’s Art’, ‘Design’, ‘Form’, ‘Chaos’ and ‘From Lascaux to Brooklyn’In 1960, he created the Westinghouse trademark which redefined the importance of simplicity for getting a point across
In 1956, he joined the faculty of Yale University and his ideas broadly influenced several generations of American designers
In 1947, he came out with a poster for New York Subways Advertising Company wherein he arranged dots and concentric circles in vibrant colours
In 1941, he started working as art director of the William H
In 1936, he was offered to work on the page layout for an Apparel Arts magazine anniversary issue