Maxim Nogotkov was born in Russia. Maxim Nogotkov controls the privately held retailer Svyaznoy, now the second-largest cell phone merchant in Russia. Nogotkov got his start selling computer programs while in school and later began selling cordless phones. He dropped out of college to focus on building his business trading cell phones wholesale before moving into retail. He's also founder of online store Enter and owns a chain of jewelry shops under franchise from Danish company Pandora. In 2010 Nogotkov founded Svyaznoy Bank. Last year he committed a reported $6 million to the digital democracy group Yopolis.