Ken Grossman was bornon 11 November 1954 in Chico, California, United States. In 1980, his Sierra Nevada Brewing brewed its first batch of what is now its most popular beer, Sierra Nevada Pale Ale. Now one of America's premier craft breweries, sales are more than $300 million. More than 10,000 solar panels are installed at the original Chico, CA brewery, and 99.8% of the facility's waste is recycled or composted. Grossman's son runs a new brewery in North Carolina.
It's a grow or die mentality. If our brand isn't growing, somebody else's will.
His son Brian moved to North Carolina to manage the new Sierra Nevada Brewery in Mills River, NC which began production in 2014
In 1978, Grossman founded Sierra Nevada Brewing Company in Chico, California with Paul Camusi
Ken Grossman was born to a Jewish family in southern California on 11 November 1954