Jose Roberto Ermirio de Moraes was born in Brazil. Jose Roberto Ermirio de Moraes is new to the Forbes Billionaires list this year. He is a grandson of Jose Ermirio de Moraes, who founded family-owned Grupo Votorantim, Latin America's fifth-largest diversified industrial conglomerate. The group does business in more than 20 countries in the aluminum, pulp and paper, energy, and cement industries. It had sales of $10.5 billion in 2012. Almost half of that comes from the cement business, which is taking off as Brazil gets ready for the 2014 FIFA World Cup and the 2016 Summer Olympics. The group dates back to 1918, when Jose Ermirio de Moraes bought a textile factory in Sao Paulo. Today the family still controls 100% of the business. Jose Roberto inherited an 8% stake in Votorantim after the death of his father, Jose Ermirio de Moraes Filho. His siblings, Jose Ermirio de Moraes Neto and Neide Helena de Moraes, inherited the same size stakes and also appear on the Forbes Billonaires list this year. As the group's chairman, in 2008 Jose Roberto orchestrated one of the largest mergers in the industry, between pulp and paper producers Votorantim Celulose e Papel and Aracruz Celulose, to create Fibria Celulose (the deal closed in 2009). In August 2013 he canceled plans to sell as much as $4.8 billion of Votorantim Cimentos, the group's cement arm, in what was expected to be the world's second-largest IPO of the year.