E. Joe Shoen was born in Phoenix, Arizona, United States. E. Joe Shoen is #886 in List Billionaires People In The World. Joe Shoen is the president and chairman of U-Haul's $3.4 billion (sales) parent company Amerco. His parents L.S. and Anna Mary Shoen cofounded the truck and trailer rental company back in 1945. Worried that his father was wrecking the company, Joe led a coup in 1986, forcing his dad retirement and alienating most of his 12 siblings. Despite his problems working with his own dad, Joe's sons Stuart and Sam are both executives. Shoen is known for his frugality, insisting employees stay in cheap motels, two to a room.