Bert Beveridge was born in Austin, Texas, United States. Bert "Tito" Beveridge is the founder and sole owner of Tito's Vodka. Tito's, one of the fastest growing spirits brands in America, sold an estimated 44 million bottles of vodka in 2016. Beveridge started the company in 1997 with $90,000 borrowed using 19 credit cards. He slept on floors and couches while he built the business. The business got its first big break after winning the World Spirits Competition in San Francisco against 72 vodkas from around the world.
If someone tells me my brand isn't a craft-distilled spirit because it's too big, I just say, 'I make it the same way I've always made it. I just have a lot more stills.'